Friday, 20 April 2018

Ready to ship or custom baby quilts?

Hello all,
I have been wondering what my customers really want and what products I might make to appeal to the new mum/baby shower/new baby gift market.

All my quilts are ready made ship next day but I have noticed many customers say the baby is still on the way and they are not even bothered about quick shipping. So I am wondering whether custom baby quilts would appeal to more buyers.

I could offer modern baby quilts using mainly solids and I could let them choose form a number of different options.

So for instance they could choose Half Square Triangle quilts like this one (but smaller).

Or they could choose the stripes option like this one:

Or other shapes like crosses for instance.

And then they choose the color scheme and I would probably provide a number of options as I can't possible have all colors in.

What do you think? Do you think that would appeal more to buyers of baby quilts? Or do you think they prefer ready to ship quilts? I really need to do some market research but have no idea how. Any advice would be very welcome.

Lots of love,
Nadine




Posted by Nadine at 18:00
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2 comments:

  1. Sandra24 April 2018 at 18:34

    As a quilter, I always make custom quilts incorporating the end users wishes. I don't sell my quilts (only giving them as gifts), but I feel custom is more important than fast shipping. An average customer is going to pay for shipping, over choosing a standard quilt.

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    Replies
    1. Nadine25 April 2018 at 08:10

      I really like the idea of making custom quilts and selling them on Etsy but will have to see how I can make the process less stressful for myself and streamline all the steps so I don't have to sew all night when I have a stressful period at work. I think I will have to make a sample of a fairly simple quilt, was thinking crosses, and then offer color variations first. So much to do and not enough time.

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